The Essentials
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With every purchase over Rs.5000
Built to last, Tested to prove it.
Certified Excellence
Lab tested features. Choose wise, choose Safe, choose Concept 11.
Clothing without compromise.
USI stands for Sustainability since 1990
Responsibility woven into every thread, clothing that respects both you and the planet.
35 years of quiet consistency.
Premium fabric, proven quality.
Sustainable by design, not by trend. Timeless clothes that outlast seasons.
What makes Concept 11 special?
Hassle free performance. Anti-fade, anti-shrink, and shape-retaining.
Secure Construction
Formaldehyde-free, allergen-free, antibacterial fabrics that care for your skin while you live your day.
Built to last
Made with 280 Gsm premium fabric, strong and bold fit throughout the day.
What makes Concept 11 special?
Hassle free performance. Anti-fade, anti-shrink, and shape-retaining.
Secure Construction
Formaldehyde-free, allergen-free, antibacterial fabrics that care for your skin while you live your day.
Built to last
Made with 280 Gsm premium fabric, strong and bold fit throughout the day.
Genuine product, Genuine reviews.
Loved by 25 Lakh+ USI believers
Epitome of Quality construction
Phillip P.
Wearing this brand since early 2000s
One of the few Indian brands promoting slow fashion. The fabric quality is impeccable, the fit is perfect while the colors palette is very classic.
Jarnail S.
Verified customer
Nana Patekar
Movie - Attack 26
A must try!
Excellent collection at affordable prices. Company really cares about environment preservation beautifully designed gift packing carry bag
Dinesh B.
12 days ago
Salman Khan
Movie - Sultan
My favourite!
Have been wearing this brand for a long time now! The clothes are very durable and even after 10 years of use are still in mint condition ! Very happy with the quality!
Sanya Bahl
Loyal Customer
Durability first.
Sustainable clothing you'll love
✦ At USI, each piece is crafted with durability in mind, so it holds shape, color, and comfort even after repeated use.
✦ Our textiles are free from harsh chemicals and irritants, giving you breathable comfort that’s gentle on your skin. Feel safe, feel free.
✦ Conscious clothing — breathable, durable, and designed for a lighter footprint.
Our promise
Premium fabric
Mix and match
Effortlessly Chic
Refresh your closet with wardrobe staples
The best basics
Essentials only
Easy additions to incorporate into your closet.
USI Concept 11 Polo | Durable, Sustainable, Classic | Smart fit Polo T-shirt
Concept 11 Extension – Premium Women's Polo
Shop the Look
Polished, go-to look for the season.
USI Concept 11 Polo | Durable, Sustainable, Classic | Smart fit Polo T-shirt
USI Cotton Linen Pants | Epitome of comfort
In the Press
USI is a brand that artfully blends fashion with a cause.
The tee is specially treated and tailored to offer the best fit and comfort.
USI has quietly championed the philosophy of slow fashion
Every product carrying this symbol is built to last - in quality, in style, and in spirit.
Rs. 1,999.00
USI Mercerised Cotton Polo – Timeless. Elevated. Essential.
Crafted from 100% mercerised cotton, this polo offers a rich, lustrous finish and a naturally smooth feel against the skin. The mercerisation process enhances durability, colour depth, and breathability — delivering unmatched comfort with a subtle sheen that stands out effortlessly.
Cut in a tailored yet easy fit, this wardrobe essential is designed to hold its shape and stay sharp through wear after wear. Finished with minimal detailing, reinforced seams, and USI’s signature quiet branding, it’s a modern classic built for everyday refinement.
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100% Long-staple mercerised cotton
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Naturally breathable and allergen-free
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Subtle sheen with elevated colour retention
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Reinforced collar and cuffs for lasting structure
- Highly durable - Made for 50+ wash endurance.
- Lab tested - Anti fade & Anti shrink
Beyond the expected.
At USI we believe in total transparency. If you have a specific request/question then email us @ support@dcs11.com
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All orders are shipped within 2 business days.
Estimated arrival date is 4-6 days.Orders from Delhi NCR are delivered within 2 days.
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At USI, it is our duty and promise to ensure maximum usage of all products to ensure minimal harm to the environment. Our Concept 11 Polo comes with a 10+ year guarantee. All products are made with high intensity ensuring long life of your favourite items.
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Products can be refunded/exchanged if there is no change in condition and tags are intact up till 7 days of delivery.
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Ensure clothes are washed in cold water, not tumble dried. Iron inside out.